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The Shopify Story

How a Startup Rocketed to E-commerce Giant by Empowering Millions of Entrepreneurs

ebook
1 of 1 copy available
1 of 1 copy available

A remarkable business success story, follow the rapid rise from small startup to one of Canada's top companies through CEO turnover, near-bankruptcy, and subsequent billionaire status

"An informative and revealing look at one of the greatest Canadian startup success stories." — Darcy Keith, Globe and Mail investment editor

The story of Shopify, now the second-largest e-commerce platform in North America, is all about starting and growing businesses. In this inspirational corporate history, you can follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on "first principles" thinking than the business nostrums of MBA classes. Learn more about the executive team that contributed to Shopify's performance during the years leading up to its initial public offering, which turned them into multimillionaires and paved the way for Shopify to enable millions of entrepreneurs to start businesses and enrich the global economy. In The Shopify Story, economist and business journalist Larry MacDonald investigates the factors behind Shopify's growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.

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    • Publisher's Weekly

      August 12, 2024
      MacDonald (The Bombardier Story), a columnist for the Globe and Mail, offers a listless history of Shopify, the Canadian company that provides digital infrastructure for businesses to sell their wares online. Focusing his account on cofounder Tobias Lütke, MacDonald describes how the German-born programmer moved to Ottawa in 2002 to live near his future wife, Fiona McKean, whom he’d met through an online game. Though Lütke didn’t have a work visa, there were no laws against starting a business, so in 2004 he partnered with a McKean family friend to launch a company selling snowboards online. They abandoned the venture after a year but used the software they’d created as the basis for Shopify, which was founded in 2006. MacDonald peppers in insights about what drove Shopify’s success (he highlights how Lütke continually injected fresh perspectives into the company by acquiring startups and absorbing their employees) and offers a dutiful chronicle of the company’s major milestones, including its 2015 IPO, its efforts to make its mobile interface more user-friendly, and the decision to go completely remote in 2020 so the company could “recruit talent from anywhere in the world.” Unfortunately, MacDonald’s writing has little character and the narrative little drama, making for a rather dry account. This fulfills its purpose but will struggle to hold readers’ attention.

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Languages

  • English

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